All marketing efforts that use an electronic device or the internet are included in digital marketing. To connect with current and prospective clients, businesses leverage digital channels such as search engines , social media, email, and other websites.Inbound marketing and digital marketing are almost the same thing, a professional inbound marketer may say, but there are some small variations. And we have learned a lot about how these small differences are being observed around the world in discussions with marketers and business owners in the U.S. , U.K., Asia, Australia , and New Zealand.Digital marketing is vital for your business and brand awareness at this stage. It seems like there is a website for every other brand. And if they don’t, at least they have a digital ad strategy or a social media presence. Digital content and marketing are so prevalent that it is now expected and relied on by consumers as a way to learn about brands.Long storey short, you’ll need to accept certain elements of digital marketing to be successful as a company owner.Because it has so many options and strategies associated with digital marketing, you can get creative and experiment on a budget with a variety of marketing tactics. You can also use resources such as analytics dashboards to monitor the progress and ROI of your campaigns with digital ads, rather than you do with conventional advertising material, such as a billboard or print ad.Digital marketers are responsible for driving brand recognition and lead generation through both free and paid digital platforms at the disposal of the company. Social media, the company’s own website, search engine reviews, email, display ads, and the company’s blog are part of these networks.For each channel, the digital marketer typically focuses on a different key performance indicator ( KPI) so that they can better evaluate the performance of the business in each one. For example , digital marketers in charge of SEO calculate the “organic traffic” of their website, the traffic coming from website visitors who have found a website page of the company through a Google search.Today , digital marketing is practised across multiple marketing positions. In small businesses, at the same time, one generalist could own several of the above mentioned digital marketing tactics. These strategies have several specialists in larger organisations that each concentrate on either one or two digital platforms of the brand.