By blasting your marketing message to as wide an audience as possible, you stand a better chance of reaching prospective customers. However, this type of advertising will need you plough more money on marketing messages that many consumers will quickly forget or simply ignore.
On the other hand, Online SMS marketing relies on consumers to opt in. Opt-in marketing has big benefits for businesses. In fact, the majority of text messages are read within just a couple of minutes after receipt. The brevity of SMS messages also benefits the small business owner who is short on time. Planning and deploying a promotion via Online SMS marketing is quick and easy, and requires much less up-front planning than traditional advertising.
Small business owners in particular can benefit from SMS marketing because it is affordable. Sending an SMS message is much cheaper than placing a full ad in front of a potential consumer. Prices vary, but many platforms allow your business to send each message for just a few cents. Meanwhile, bulk packages allow you to send hundreds or thousands of messages each month for a relatively low, flat rate. Considering the power of Online SMS marketing to directly target engaged consumers, it delivers a good value proposition for small business owners on a budget but as smartphones become nearly ubiquitous, business owners would be wise to consider including visual and interactive elements in their SMS marketing efforts.