Using SMS (Short Messaging Service) for businesses is a proven method that can facilitate better communication and bridging the gap by building rich interactions. Two main methods when it comes to SMS known as one and 2 Way SMS Malaysia, both of which are designed for specific purposes. 1 Way SMS is as the name implies a single direction communication method. This is where as the business owner, design the SMS and then select the recipients to be sent to without the need of any response. Meanwhile, the 2 Way SMS is a lot more interactive and engaging. 2 Way SMS Malaysia is to allow customers to response to certain information in any form which can be an invitation to a product launch, an event and many more. In most cases, customers will be asked to response in short answers like Yes or No or to rate a certain service. The SMS sent out will show the telephone number or the name of the sender while the receiver will response by pressing the ‘Reply’ button, much like the way they reply a standard SMS.